Performance, narrative and conceptual music videos

Music videos are organised into three categories:
Performance - Focuses on the artist/ group performing the track
Narrative - tells a story, normally linked with the lyrics
Conceptual – An abstract approach to a video that doesn’t have a straightforward narrative

	Video 1	Video 2	Video 3
Artist and track title	The doves, there goes the fear	Party Rock anthem, LMFAO	The kooks, you don’t love me
Which of these theory’s are used?	Conceptual, I can tell this is used as the video is very unusual and edgy. I don’t think that it necessarily makes sense the whole way through.	Narrative, I know this as the video follows the main characters, in a scenario in the video.	Performance, this is a performance video as the band is shown singing and playing on the stage.
Why was this style chosen for this track and how does it promote the artist?	It shows that the band is edgy and a little bit different from what’s already there. They are trying to break the mould and show something new.	This is chosen as is it a funky modern setting and dance, that fits with the song well.	It is showing off the bands talent, with them playing instruments in the video.
How does this style enable the audience to engage with the song?	I think that it is encouraging the audience to interact with the video more and look for hidden meanings.	This video makes the audience want to get up and dance with it. It is very lively and energetic. It is on the streets and very modern so relating to the younger generation.	This video shows a concert with bright flashing lighting and loud music like a rave, this will encourage fans to want to go to their concerts.