media

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Oxford Comma by Vampire Weekend has given me inspiration for my music video, they are of a similar genre of music to The chapters. In Oxford Comma they use a conceptual themed video featuring performance as well, i will be using a conceptual theme for my music video.
Vampire weekend are an astablished successful band and this video has been a success, i therefore have confidence that the same style of music video will suit The chapters.

The institutions that would be likely to promote my band are magazines such a NME. I feel NME suits the ideology of my The Chapters because they seem to promote a variety of bands rather than one specific genre. The Chapters do not fit specifically in to one genre NME is good magazine for them to be featured in.
The chapters are an alternative pop rock group similar to
Vampire weekend, who also feature in NME magazine.

Nme magazine presentationn

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brainstorm of ideas from lyrics

Camerawork and Editing

Camerawork and Editing
Camerawork ideas for my video:
Long shots zooming in while figure is walking towards the camera can give a conferment which can be exciting.
Camera movement may accompany movement of performers - circling the band as they perform on stage

Editing ideas for my video:
There is a range of effects that can be put over the top of clips to make them more professional and interesting for example changing shots to black and white, sepia changing the clip to an aged effect or enhancing colours and tones and colourisation.
Split screens could be used


Technical Codes
 Most common form of editing associated with the music promo is fast cut montage
This technique is used to keep the viewer engaged with the video and to keep interest, a range of shots can be used changing every few seconds to give excitement to the video.
 Split screens, colourisation are also commonly used effects
I could consider using this to create excitement in the video showing a range of shots and communication between the two.
 Non-representational techniques, in which the musical artist is never shown, become more common
This could be an interesting technique to use as it could follow a story line or in a concept video could be a range of different characters or people.
 Lack of edits, Long take/steadicam also a common experimentation
This could be an interesting technique to use however may not show off many editing or camera techniques that I can use so will not show the skills I can use to the best of my ability.

story boarding for music video

After planning out these story boards I considered the stronger and weakest aspects of the concept. The initial idea could have worked but I feel i will struggle to keep the video interesting for a long period of time and the video would quickly become boring if i use this idea. I have come to the conclusion that these story boards will not be successful enough to use for my final peice. However I will still be using a conceptual video for the final outcome.

target audience

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settings i could consider using for my music video

Local settings i will use in my music video

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