An example of this is would be in Willow Smiths video, twenty first centaury girl, different viewers may interoperate this in different ways, for example younger teenagers would see her as an inspiration and a fashion icon, she has a lot of friends and nice belongings such as cars, the setting is very modern and may inspire young girls to wan this type of lifestyle. This would be decoded very differently by a teenage boy, all characters in this video are female, and is aimed a lot more at girls. For example Willow Smith had a t-shirt on reading ‘boys need training’ the women are seen as dominant in this video.
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